Lemon Fuller

Founder and Chief Executive , Lemonade Dolls

Driven by the sexism I faced in my career in entertainment and fashion, I launched Lemonade Dolls four years ago - with no prior business experience. The brand serves to combat the issues in the fashion and lingerie industry: objectifying women, un-inclusive sizing and male-dominated companies. I also launched a partnership with the charity Choose Love in 2022 and we have since donated more than 5,000 pairs of underwear to female refugees in Greece, raising more than £3,500 in donations.