Amy Elise Mercer

Amy is a strategic and creative leader who has redefined organic marketing by seamlessly integrating performance-driven SEO with brand storytelling. As Senior Strategy Manager at NORTH, she has spearheaded innovative approaches that bridge the gap between organic search, influencer, and digital PR - transforming these disciplines into key revenue drivers.

A trailblazer in her field, Amy built NORTH’s Influencer Service from the ground up, generating over £100,000 in revenue in its first year. She has led game-changing campaigns for global brands like Under Armour and HelloFresh, delivering strategies that not only elevate brand visibility but drive measurable business impact.

 Amy is committed to breaking barriers for others; coming from a working-class, single-parent household in a North-East mining village, she was the first in her family to attend university, later earning a first-class master’s degree in Digital Marketing. She’s mentored a team of female marketers, all from working-class northern backgrounds, and recently, welcomed her first male team member. Passionate about inclusivity, Amy actively creates spaces where diverse talent thrives, proving that background should never be a barrier to success. Her mission is to ensure future generations of women not only succeed but thrive without facing the same obstacles she has.