Arazoo Kadir

Arazoo Kadir has been a transformative force in mobile app marketing for nearly a decade, driving industry-leading growth. As Agency Growth Director at Yodel Mobile, she has played a pivotal role in driving significant new business revenue and shaping the agency into the world’s most awarded app marketing agency. Under her strategic guidance, she has secured major enterprise clients, leading on brand partnerships and steering the agency’s global expansion and evolution.

Driven by innovation, Arazoo conceptualised The Infinite App Growth Loop framework to reflect the agency’s advocacy for sustainable app growth practises, which is widely adopted by leading mobile marketing teams. Her influential thought leadership spans webinars, roundtable presentations, industry guides, and speaking engagements at mobile and app events.

Beyond commercial success, Arazoo is a passionate advocate for inclusivity and social impact. As a proud Kurdish woman, she founded Yodel Mobile's Black Founders Initiative, providing strategic app growth support to underrepresented entrepreneurs, and drove the launch and growth of their Charity App Initiative, offering pro-bono marketing services to impactful nonprofits. Her vision is to create an industry that is both results-driven and inclusive, empowering the next generation of mobile and app marketing leaders.