Charlotte Malbasa

When I joined Capture (part of SMG), I saw an opportunity to drive growth, not just for the agency, but across the retail media landscape. As Client Director, I’ve helped shape our evolution, delivering record-breaking results along the way.

I’m passionate about developing brilliant people, fostering an environment where they thrive, while driving commercial success and standout campaigns.

Throughout my career, I’ve focused on pushing boundaries, unlocking new revenue streams, and building high-performing teams. My approach combines strategic vision with a hands-on leadership style, ensuring both business and talent growth remain at the forefront.