Georgia Mundy

Georgia am the newly appointed Global Skincare Category Director at private equity-owned Consumer Health Company, Karo Healthcare. With over 11 years’ experience in beauty and consumer health and a first-class BA in Marketing from Bristol Business School, she thrives under challenge, delivering measurable growth while building resilient, high-performing teams.

She joined Karo in July 2022 as Head of Marketing UK to lead the company’s UK launch following the acquisition of E45 from Reckitt. As a key member of the Regional Leadership Team, she built the Marketing function from scratch, establishing the frameworks, processes, and culture required for scale. She has a proven track record of resurrecting dormant brands such as E45 and Lamisil, overseen 30+ NPD launches, won industry-leading awards including The Drum Grand Prix 2025 and Channel4's Diversity In Advertising Award & driven whitespace expansion, delivering substantial share gains and increased brand equity.

Georgia is recognised for her strategic, commercially-driven approach combined with visionary, impact-driven leadership. She has led culturally progressive campaigns, challenged traditional ways of working, and shared my expertise externally to inspire the wider industry. My work has positioned Karo for accelerated growth under KKR and set a new standard for brand leadership in consumer goods.