Helen Keelan

Helen is a trailblazer in adtech, with a proven track record of driving revenue growth, pioneering innovation, and championing diversity. As Senior Sales Director at LG Ad Solutions, she has redefined success in the Connected TV (CTV) space, achieving a remarkable 300% YoY revenue increase across existing clients in her first year. She secured 20 new brand advertisers and introduced 10 first-time advertisers to the LG TV Home Screen, significantly expanding the company’s footprint.

Her expertise in programmatic advertising has been instrumental in driving a 20% YoY increase in EMEA programmatic direct revenue. She also led Europe’s first Shoppable Video campaign, leveraging QR code functionality to enhance consumer engagement. Beyond financial success, Helen has amplified LG Ad Solutions’ industry presence, delivering the company’s first regional keynote and speaking at industry conferences.

Helen’s leadership extends beyond her role - she is a passionate advocate for diversity and inclusion, working with organisations such as Bloom and Women in Programmatic. She has also spearheaded policy changes within LG Ad Solutions, including the development of a new EMEA Maternity Leave Policy. With a steadfast commitment to mentorship, she has supported young refugees through Refugee Education UK for six years, exemplifying her dedication to meaningful.