Lauren Barnett

Lauren Barnett has spent her career in the forefront of media innovation and growth. As Head of UK Sales at Samsung Ads, she spearheads a dynamic and growing specialist team during a time of great industry change. Meanwhile, in her own right, she consistently displays a remarkable gift for helping brands navigate the complexities of the CTV advertising landscape and maximise their outcomes.

Lauren took her first steps in mobile advertising at LoopMe, before sharpening her commercial edge at NewsUK and Seedtag and, ultimately, truly finding her spark at Samsung Ads. She joined the team as agency lead in 2021, and last year stepped up to Head of UK Sales, with a brief to restructure the team from the inside out.

The role has been a natural fit. Leading her team with authenticity and verve, Lauren brings an infectious enthusiasm, an unflinching honesty and a team-first approach. She has worked hard to create a culture in which everyone feels included, invigorated and empowered to collaborate.

The results speak for themselves: from turning a £50k account into a £1m success to driving stand-out, first-to-market campaigns like Domino’s GameBreaks, Lauren displays a rare talent for nurturing both people and performance.