Lauren Watson

Lauren Watson leads global brand at ITV Studios, shaping the identities behind some of the world’s most talked-about shows, including Love Island and Queer Eye.

Known for transforming entertainment into enduring global brands, Lauren brings a masterclass perspective on how creativity and consistency build authority in competitive markets. She has launched and grown brands in 36 countries, blending storytelling, audience insight, and commercial strategy to build cultural relevance at scale. As Vice President of Brand & Marketing at ITV Studios, she leads the central team responsible for the annual global brand and marketing strategy that underpins the profile, reputation and commercial performance of 65 production labels across 13 countries. Her remit ensures brand is embedded as a commercial growth engine across one of the world’s largest international content businesses.