Lottie Unwin

Founder, Up World

"Lottie is solo-Founder of 2x self-funded start ups: Up World is a community, courses and recruitment service for ambitious start-up marketers who want to achieve big things and help others do the same, and Brand Hackers, that builds fractional marketing teams for brands with big dreams. 

Both businesses create foster career progression for women. Up World has created a safe space where marketers in entrepreneurial environments can learn core skills to progress their careers. 3804 individuals have been members in the last 3 years, more than 80% of whom identify as women. Brand Hackers works for over 100 brands a year, growing +50% every year since launch, with an emphasis on female founders including Dabba Drop, Jux, Elizabeth Scarlett & Trip Drinks. Lottie is motivated by building a work environment where her team can truly thrive. Pre-covid, the business pioneered remote work, creating roles for now 21 (18 women) for a team from South Africa to Vancouver & today there is a uniquely open culture around mental health, flexibility at work and career planning. 

 Social purpose is built into the fabric of the businesses. 2% of all revenue from all Lottie’s endeavors is donated to the Sambhali Trust in Jodphur, Rajasthan - an organisation committed to community-driven empowerment for extremely socially-economically deprived women. Over £60,000 in donations to date has meant for 3 years Lottie has been sole funder for the Ladlhi Boarding house that homes 19 young women aged 12-19 who would otherwise be abandoned. 

 Lottie is already influencing, as a leader within her organization, as a role model for the Up World community and on social media. She speaks openly about her mental health journey and experience of a break down, the challenges of getting a business of the ground and building an authentic leadership style. In the last 12 months, her content on LinkedIn has been seen by 3,054,192 people. She is both a podcast host, launching Series 4 of The Marketing Hustle, and has had millions of downloads for her 10+ annual appearances in podcasts. 

Her path is different - she is not building a unicorn, but choosing to prioritise culture and positive impact. Her business is not a social enterprise, but supporting women in need is hard-wired into the way her businesses operate. "