Sophia Kakouratos

Sophia is a Creator whisperer. She started her media and advertising career working with household name brands across entertainment, food, drink, finance, fashion, and beauty, gaining experience with various advertising channels: print, outdoor, experiential, digital, you name it.

But lately, especially as Whalar’s Client Business Lead (EMEA) Sophia has honed her skills in Creator marketing. 

She has shown her key account, Diageo, how to go from one-off Creator collaborations to embedding them as core parts of Diageo’s marketing mix for Guinness, Baileys, Captain Morgan and more. Sophia has quickly become a part of their team, formulating their Creator playbook.

She knows how to find and stir the right Creator into the mix over the long haul to get results and, crucially, how to prove that they’re working beyond social vanity metrics.

Her powers lie in understanding not so much advertising, but culture and the ways in which brands can play their part without exploiting Creators and communities. Little wonder one of the world’s biggest house of brands trusts her with their money and logos.

She’s a Creator oracle to clients, a mentor to young creatives, and a karaoke queen to anyone who will listen. And she’s just getting started.