Victoria Murphy

Victoria Murphy (29) is a Director at Grayling and the youngest senior leader in the agency’s history. Having progressed from intern to Director and senior management team member in just seven years, she combines commercial sharpness, political influence and people-centred leadership.

Victoria sits at the heart of Grayling’s commercial and strategic growth, and has had a transformational impact on the business. She has overseen major client wins generating significant revenue in the last 12 months alone while maintaining 100% client retention. She also spearheaded the launch of the agency’s first FMCG Sector Specialism Group, creating a new business growth offering which has been rolled out across other sector specialisms and UK offices.

A trusted adviser to C-suite leaders, Victoria has helped secure a £1.5 billion UK Government pledge to tackle global malnutrition, overturned several Government manifesto commitments, and positioned major brands at the intersection of political, economic and sustainability debates. 

She is a committed mentor and culture builder - designing a company-wide strategy training scheme with 80% voluntary uptake and driving the highest staff retention rate across the business.

Victoria represents a new model of leadership: commercially formidable, politically astute and unapologetically human.