Don't underestimate the value of what you've achieved‚ whether it's driving growth, leading teams, innovating, or creating meaningful change. The judges want to see your ambition, your results, and the difference you're making. Frame your achievements confidently, and show how your leadership is shaping your industry.

Anna Hale, Chief Marketing Officer, Glanbia

Be clear and confident about your impact. When entering, focus on articulating the tangible difference you've made, whether it's driving results, leading innovation, or influencing positive change. Use specific examples that demonstrate measurable outcomes and show how your work has created value for your organisation or community. Confidence and clarity in your achievements will make your application stand out.

Emma Kerslake, People & Families Support, Royal Air Force

As women we have been conditioned to be 'good girls', to not shout about our achievements, and to fly under the radar. I ask you now to challenge this, you deserve not only recognition - but celebration. Tell us what you are doing and be proud. Because who wants to be a good girl anyway?

Phoebe Waters, Co-Founder and Partner, Optimising Potential

Speak about the impact you have on other women. It is wonderful to lift one person, and even more powerful when your actions help many. Show how you are shifting the environment around you, creating space, confidence, and opportunity for all women. That is the kind of leadership that truly inspires me.

Cynthia Fortlage, CEO, The FORTLAGE Collective

Take the time to prepare. Speak to past winners about their approach, ask advice from your mentors and those you trust and respect. Then take all this advice, and make your application uniquely yours because this award is about recognising you!

Sally Henderson, Founder & High Stakes Leadership Mentor, Sally Henderson ltd